Wednesday, August 13, 2008


NU is a French label that made its London debut at Margin this week. A funky street brand with a touch of the eco-rebel about them, they have styles for men and women in varying weights of organic African denim. Their Fair Trade production unit is located in Tunisia, where they have a closed loop water system for washing and dyeing the denim. Designer Maxime Guillon says, "It is out of the question for us to use 800 liters of water in the production of one pair of jeans." Amen.