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The latest hot iPhone application that has caught everyone's attention is the "I Am Rich" app by developer Armin Heinrich. The app costs $999.99 and displays a glowing ruby-like light. and the words I Am Rich. Open it and it will load which Heinrich calls a secret mantra that may help you you to "stay rich, healthy, and successful." Ridiculous? Certainly, but rather clever too and subtler than having Amosu hook you up with a diamond or gold-covered iPhone.